Nimi Website

Client

Detours Travel

A Top 10 Auto-Rewards Fintech Platform in the U.S.

A Leading U.S. Health-Benefits Fintech Provider

Year

2025 - Ongoing

Scope of work

Web App

Website

From Strong Roots to Smarter Journeys: Transforming Detours Travel

Detours Travel is a well-established LGBTQ+ group travel company with a large, loyal customer base. They specialize in small-group adventure trips to global destinations, creating inclusive travel experiences for their community. When they partnered with Nimi, their business was already strong but needed technical enhancements to improve booking flows, payment options, and operational efficiency across international markets.

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Confidentiality Notice : The client’s actual name, brand identifiers, and sensitive product details have been intentionally redacted to protect privacy and uphold confidentiality.

The Challenge

Target Audience

Detours faced several key hurdles in scaling their booking platform:

Our challenge was clear

No Waitlist, No Second Chances

Unclear Fees, Uncertain Trust

Unclear ancillary fees, particularly a flat $50 flight booking fee per trip that needed better transparency. for thoses 2 some short headings

One Price Doesn’t Fit All

Pricing confusion for international users who saw all amounts in a single currency, making it hard to understand costs in their local money.

One Price Doesn’t Fit All

Pricing confusion for international users who saw all amounts in a single currency, making it hard to understand costs in their local money.

Costly Payments, Costly Consequences

High credit card payment costs, which hurt margins and limited affordable payment options for travelers.

Inclusive Group Adventures

The Nimi Solution

Trip Waitlist Feature

Allows users to join a waitlist for sold-out trips, giving Detours visibility into demand and helping plan additional departures.

$50 Flight Booking Fee

Implemented as a clear, flat fee displayed upfront during booking for full transparency.

Localized Currency Display

Website now shows prices in each user’s local currency based on their location or preference, reducing confusion and improving conversions.

ACH Payments Integration

Introduced bank-based ACH payments as a lower-cost alternative to expensive credit card processing, helping Detours save on transaction fees while giving users more payment flexibility.

Flexible Data Modeling

Extended the schema to support rewards, transactions, redemptions, statements, and repayments while designing relationships between partners and communications to enable dynamic financial rules and seamless benefit calculations.

Robust Backend Architecture

Scaled financial operations using Twisp-managed ledgers, integrated Plaid for repayments and account linking, and automated transaction-based communications to keep golfers informed.

Tone & Style

Bold, empowering, professional.

Warm, hand-drawn accents.

ACH Payments Integration

Introduced bank-based ACH payments as a lower-cost alternative to expensive credit card processing, helping Detours save on transaction fees while giving users more payment flexibility.

User Experience

Core-action navigation.

Smooth booking, any device.

ACH Payments Integration

Introduced bank-based ACH payments as a lower-cost alternative to expensive credit card processing, helping Detours save on transaction fees while giving users more payment flexibility.

Design Inspirations

Vintage style, minimalist edge.

Crafted, hand-drawn details.

ACH Payments Integration

Introduced bank-based ACH payments as a lower-cost alternative to expensive credit card processing, helping Detours save on transaction fees while giving users more payment flexibility.

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Immersive Gameplay Experience

We designed an immersive user experience for four game types — Wolf, Nassau, Round Robin, and Skins. Our team integrated GHIN APIs to deliver real-time data on golf course layouts, handicaps, and game performance, allowing users to see their progress and location on the course.

Real-Time Scorecard System

Our redesigned scorecard feature eliminates the need for paper scorekeeping. With real-time updates, users can track their scores effortlessly. We ensured the UI was clean, with minimal distractions, allowing users to focus on the game and enjoy their experience with friends.

Key Features and Achievements

Website development and maintenance

Building, updating, and ensuring the website runs smoothly with a reliable, user-friendly experience.

Django backend management

Maintaining and optimizing the server-side infrastructure to ensure performance, security, and scalability.

Salesforce CRM platform integration and customization

Connecting and tailoring the CRM system to streamline customer data, automate workflows, and improve sales operations.

Testimonials

Client success story

We needed to find a new set of web developers very quickly, and that's where Nimi came in. They were able to start immediately, learned our codebase very quickly, and I'm impressed by their speed of execution. Working across an 11-and-a-half-hour time difference, it's like sending off requests to Santa's elves and waking up the next morning with everything attended to. They take requests very seriously, and they're able to add and subtract resources as necessary. Their technical know-how is solid — they worked with our legacy backend as well as Salesforce. For a very small business like ours, that sort of flexibility is really key. They know what they're doing, they respond, and the pricing is fair. I recommend them wholeheartedly.

Daniel Naughton

Owner & Adventure Curator

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From Strong Roots to Smarter Journeys: Transforming Detours Travel

Testimonials

Client success story

Ready to Turn Your App Vision into Reality?

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